Concept film created with Sweden's biggest influencer - Bianca Ingrosso, to launch her new talkshow BIANCA. Pitched the idea for Bianca and her team, before directing the camera crew on set. Edited video in Premiere Pro, created graphics in After Effects, re-colored her suit in Davinci Resolve and added sound in Audition. Video was used to advertise the show on TikTok's most expensive format "TopView", reaching 2 million people. Organically it was one of the best posts of the year - reaching over 1 million people on the discovery+ and BIANCA social media accounts with a high engagement rate.
Finished concept film.
Behind the scenes of me directing Bianca and crew.